It’s quite common for a potential client to approach you asking for a service that you may not offer, or an extension of your service which you don’t offer. For example, if a person requests you design a website for them, that doesn’t necessarily mean you’re going to be doing the (x)HTML/CSS for it or the back-end coding. What tends to happen in such a situation is the freelancer will simply do the section they can, and then refer someone they know who can do the rest.
It may be a little cynical to say that you’re not getting as much as you could out of this client, because you don’t offer the second service. There are two ways you can thus expand your income, you either obtain the skills required to fulfill the other task, or you outsource it to someone, whilst pocketing the difference between how much the client is paying and how much you’re paying the person you’re outsourcing to.
Many people look down at outsourcing, and I’ve never understood why. People feel it may be dishonest to the client that part of the work was not yours, but I see no problem whatsoever if you tell the client that you work with so-and-so and make it clear to them if you’re not going to do the project on your own. In fact, outsourcing is a very good thing, because not only are you building relationships with other people in your field, but you’re giving them a helping hand in terms of their earnings.
By outsourcing like this, you’ll earn a little extra from your clients – but how else can outsourcing work help you as a freelancer?
Well, let’s say you’re commissioned to do a web design which is un-coded, but you’re not particularly good at a certain aspect of design, such as creating icons. Instead, you could just hire someone else to create the icons for you. Not only will this improve the quality of the work as a whole, but it’ll prove to be much more efficient and quicker because you can choose a person who is swift and effective at creating good quality icons.
There are a lot of options open to freelancers if they’re struggling with work and feel they can’t get it done on time. If you don’t wish to hire somebody else, you could simply ask a contact who is a little more experienced in the field and ask for some pointers – people are willing to help you if you ask them, and get satisfaction from doing so without being paid to do it.
So, what’s the moral of this article? If you’re not confident with a piece of your project, or you’re swamped with work and need to offload some of it whilst still profiting a little, outsourcing is definitely something to consider.
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