We’ve run over why blogging can have profound effects on your career as a freelancer in terms of gaining exposure and “expert status” but what most people won’t realize is regardless of its advantages, blogging may not be for them. Here’s why.
1) Nothing to start, nothing to keep
Starting up a blog virtually costs nothing, especially if you already have websites up and running (you can use a reseller/dedicated that you’re already using for hosting, and domains cost next to nothing) so there a very easy and cost effective asset to put up – however, this inherently has its problems. Because it costs nothing to setup, many people do not take it seriously, and as a result once they see little to no success in the beginning of their blogging run, they just stop blogging.
2) Blogging is hard
That brings up another point which is blogging is very hard, especially in the beginning because usually the reward/time ratio is too low, you give up a lot of time for little visible reward (monetarily or any other way). This is one of the main reasons people don’t continue writing content on their blog, and it’s why you see so many dead blogs spamming the Internet.
3) Requires good knowledge
If you’re responsible for producing new, fresh, exciting content every so often, then you need to have in-depth knowledge into the niche you’re writing in – without it, you’ll struggle to write a new article and come up with new ideas and inspiration. Blogging is an on-going creative process, and some people are just not up to the challenge of writing new content on a regular basis.
I’ve outlined a few points that you need to consider if you’re looking to start blogging, or already have a blog which isn’t doing so well. I’m not implying that blogging is not worth it, far from that, it just takes a lot of time investment and patience, and I’m not quite sure the majority of people are willing to invest into a blog in that sense.
What do you think? Do you own and run a blog yourself? Comment below.
Also, please be sure to:
- Subscribe to our RSS feed
- Promote the article using the social media buttons below
- Check out our marketing ebook for freelancers
- Sign up to our mailing list (see sidebar)