Innovative Freelancing

Wed, Apr 14, 2010

Inspiration, Marketing

Innovative Freelancing

A definite way of making your business successful is to innovate and refresh your skill, marketing strategy and work life. Sometimes freelancers can confuse innovating within their business with the wrong kind of innovation and end up screwing up their business and driving away potential clients.


Innovate everything within your business, advance your skills and take them to new heights. If you are a freelance writer, in order to advance your skill you may want to take on a writing course to bring your skill to a new level. If this is not an option then at least vary what you read, so that if you only ever read horror, read something else. This may not directly help your business because ultimately you are not necessarily writing fiction, however the new types of writing styles, sentence structures and so on will help you learn how to write in different ways.

Innovating your marketing strategy is a vital part of surviving as a freelancer, as marketing is what brings in the business. You may be used to marketing through ads, attending relevant events and by blogging. What you must remember is that all your colleagues are trying the same techniques to get their business, so using these techniques you will get the same part of the same cake. This is why you need to up the game and rise above the rest in your field by developing such marketing strategies which may not have been done before.

Try to look for new things by reviewing the marketing strategies of others, whether it freelancers in your field or all businesses in general. Even studying the marketing strategy of Walmart may trigger a spark of genius in your mind leading you to market your services better. Think of the age old question, where will there be people requiring my services? Once you have a rough idea, get a plan of reaching out to them and implement it.

Innovate your work life by changing how you work. This can include many things, which range from changing the hours you work, changing the time you work, changing your workspace etc. By changing your work life you will keep yourself fresh with buzzing new ideas and you will have a new edge because of being inspired. This will lead to you enjoying your work even more.

Innovate your business in any way, shape or form which will lead to more business. I know of a restaurant owner, who opened an Indian restaurant on a road with many other Indian restaurants. This was most definitely going to lead to a disaster, until he was innovative. The way he had the edge over them was by offering other entertainments, along with having the one thing which the other restaurants did not have – hygiene!

What to Avoid

Being innovative is great and will definitely get you business, however don’t try to be too innovative. Think of a hotelier who opens a Dubai style 7 Star restaurant in the snowy mountains of Alaska. The hotelier is being as innovative as it gets, but he is also being innovative in the wrong way.

There are similar mistakes in the world of freelancing. You don’t want to make a portfolio for yourself and decide to be innovative and making a serious mistake. You may think “portfolios for other freelancers don’t have flashing stars around them with pink teddy bears floating down the page”. Yes, they do not, but not because they are not innovative enough, but because that would look sh*t!

Don’t be overly ambitious but at the same time try to mix things up a little. If no one has done it before, there are two reasons, either they haven’t thought of it or its not a good idea. Really think of your innovative idea and then discuss it with a trustworthy friend.

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This post was written by:

- who has written 54 posts on Freelance Apple.

Shoaib Hussain is an web entrepreneur who was formerly a freelancer. He is the main writer and owner on and aims to enlighten young freelancers with his vast experience and deep knowledge. Shoaib Hussain also spends his time giving advice to budding freelancers and helping web businesses.

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10 Responses to “Innovative Freelancing”

  1. Jordan Walker Says:

    I agree innovation is key to success.

  2. Issa Says:

    Nice insights there about innovating oneself to be salable in the freelance marketplace. In my honest opinion, I think that when the competition is tough, our very own biological, survival instincts take over our body – making our bodies produce those brain hormones that stimulate our minds to think out of the box. To be ahead of everybody else takes a lot of passion. This is the defining line between the newbies, those who are just making it, and those success stories. Just my two cents.

  3. Alex Smith Says:

    There is not much in the freelancing world more important than innovation, it drives the industry. However, part of what drives that innovation is when freelancers compete from all the glove, ala VWorker. Their site brings in hundreds of thousands of visits on a regular basis.

  4. Brett Widmann Says:

    This is a great article. It is importmant as a freelancer to come up with new unique things, but you have to be careful of overdoing it as the article states. Thanks for sharing.


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