For any freelancer at any time it is extremely discomforting and sometimes even offensive when a potential client challenges your rate. The recession has brought the stingier side of clients and haggling clients has become an every day occurrence for freelancers. It is therefore necessary for any freelancer to know how to deal properly with a price objection if they wish to keep clients and therefore continue to have an income despite tough financial times.
There are some issues of consideration here and they are the most important. You want to communicate in such a way that you don’t offend the client but at the same time you agree on a price which is suitable for you. The reason is because lowering your price substantially will seem cheap, harm your reputation and not make you the money you need. Not lowering your price will seem stubborn, offend your client, prevent you from future leads from this client and hurt your reputation.
The Objection
I have found stingy clients to be incessantly offensive when objecting to a price. The natural reaction which any person will have is to become angry and say something offensive back to the client. This is, however, not the method of a professional. If the client is lowering themselves there is no need to lower yourself. It will actually add to your credibility and work to your advantage in the negotiation if you behave professionally and control your temper.
When they object to your rate, it is not unusual for them to say words to the effect of “That is a little high isn’t it?”. I find the best way to respond is “Not really, at my level of knowledge and skill it is actually rather fair” or words to this effect. If you wish to be more courteous then you can say “With all due respect”
This will set you up for your negotiation as they have stood their ground and you have stood your’s. From here you can start to talk about negotiating the quote.
Standing Your Ground
Lowering your quote may not be the best option. There may be other possibilities which you can discuss with the client. You can discuss a payment plan. Usually freelancers may opt for a 50:50 price plane where 50% is paid as deposit and 50% upon completion. You can vary this to 40:60 or 33:33:34 or any variable which you can afford to give to the client.
Lowering your quote can be an option. Look for possible cut-backs where you can reduce the cost. Perhaps reduce the amount of planning or rechecking at the end of the project and then re-quote a lower price.
Ridiculous Requests
Perhaps the most ridiculous request that most freelancers face is when the potential client says that they would like you to do the work and then decide if they want it later. Personally, where I stand, I would tell this person to p*ss off, but I understand that freelancers who are starting out or need the job may not want to do that.
If the client is being a moron and says this, then you want to just tell them that this would be against your policy and it would not be in your interest to pursue such and option. Show them an example of your work on your portfolio or elsewhere and ask them to base their decision on that and that it would not be possible for you to work without a deposit and guarantee of full payment at the end of the job since there are other clients who need you.
Other ridiculous comments include “Another freelancer quoted me…”. There never is another freelancer and this sort of cheap haggle may work for the client at a yard sale, but with a professional freelancer this is seriously pushing it. Stand your ground and tell them that they ought to go with that freelancer and if they become displeased with the service that the other freelancer offers them then you would be happy to take on their project. Nine times out of ten there is no real ‘other’ freelancer so you are pretty safe from this and even if there is, then that freelancer will be offering a poorer quality of service.
Final Word
Take pride in your work and be proud of your own ability. Stand your ground and haggle with some self-respect. Remember that even if you do lose the client it is not the end of the world and soon enough there will another project for you to undertake. Also remember that the recession will not last forever and people will stop being tight sooner or later.
Finally, what is your opinion? Share with us what kind of price objections you have had and how you handle them. Even share your mistakes and any pearls of wisdom you have so that your fellow freelancers can learn from your experience.
Like it? For more interesting articles subscribe to our RSS
Share using the bookmarks below.
Please comment, we love to hear your feedback.




February 10th, 2010 at 2:00 am
Hi. I am a long time reader. I wanted to say that I like your blog and the layout.
Peter Quinn
February 10th, 2010 at 1:51 pm
The other thing that a freelance needs to keep in mind is not race for the bottom when a client objects to your quote. Most of the time the client really does not know what it takes to build a website or application and therefore doesn’t know the costs associated with the project.
February 10th, 2010 at 8:05 pm
@ Jordan. Exactly, so I suppose another pointer for anyone negotiating a price would be to politely explain to the client why the cost is what it is. Thanks for your input Jordan.
February 11th, 2010 at 9:35 am
Great post. You explain things in a very natural clear way. I like it!
February 13th, 2010 at 12:10 am
Hi,I’m taking some time to write you a comment. I hope you don’t mind I’ve bookmarked your page, your post is genuinely usefull for me. Nathaly x
February 15th, 2010 at 11:24 am
There is also an option to negotiate what would be done for a certain amount of money. For example if I say that this project is worth 3k$ for a blog, shop and CMS for them, and client is trying to lower this quote – let’s say to 2k$, we can say to him, that it is “not enough” for us, but we can do blog and CMS [with certain features needed] for that 2k$ and the shop + CMS [for shop purposes] will be done later, using remaining 1k$.
February 17th, 2010 at 1:41 pm
What a great resource!
February 25th, 2010 at 4:35 pm
I have been trying to visit this site using Opera without success. But when I tried Firefox I could browse this site without any problem. I don’t know that it’s actually my PC or your site. ..Never mind I got a problem solved.
April 1st, 2010 at 6:12 am
Interesting article. I’d say setting your rates and getting paid for what you truly deserve is among the top pet peeves of any freelancer out there. When I encounter difficult people who love to pay for peanuts, I will just have to stick to my guns – that my rate speaks for the quality of work I’ll be giving them. Some would accept it, some won’t. That’s life. You can’t have everything. Just my $.002.