Many freelancers don’t see the almost symbiotic relationship between blogging and freelancing. They don’t see the vast, untold advantages it can have on their business. They don’t see any of it, they see it as futile and “a waste of time”. Well, let me tell you, if you’re a freelancer, and you haven’t started a blog yet, you’re missing out.
1) Blogs Create Authority Around YOU
By blogging, and expressing your knowledge and opinion on your specific niche field, you’re commanding authority around your character. It may sound silly, but it’s true, for those who have the privilege to read what you have written will connect with you and see you as the authority and have more of a relationship with you (which helps bucket-loads if they are looking to hire you, for example).
2) Blogs Generate Traffic
Quite simply, due to the fact that blogs continuously update with new content, search engines love them. This can mean loads of traffic for your blog, if you choose to write about highly searched issues. What does this mean for you? Well, for one, you could direct that traffic to your online portfolio, and instantly get more exposure and recognition to your work.
3) Blogging Builds Up Connections
Whilst blogging, the amount of people that you interact with, whether that is via a comments section on blog posts, or through emails you receive from readers, is astounding. Even if you run a relatively small blog, with a few hundred visitors every month, you’ll still get ample opportunity to make those connections. Now, what good are all these connections? Well, for one, any one of those connections can be a potential client to you in the future, and because they’ve already had that initial interaction with you, it is much easier for them to turn to you when they are looking for someone to hire. Also, if you have an existing client who wants something done that is not within your own capabilities, you could bring one of your connections on board to help you out. Simple.
4) Blogging Can Be Therapeutic
We freelancers can get very stressed out at times with all the deadlines (sheesh, why do they call them DEADlines) and clients we need to keep up with – and what better way to relieve the stress by ranting on your own blog, ey? Believe it or not, blogging about topics related to your field can be both productive (in terms of generating traffic and attention to your portfolio) and therapeutic – it’s also a good break from constant ‘work’.
5) Blogging Develops Language Skills
We hear on the news (almost daily) that the literacy level of both children and adults is appalling, even in countries with good education. If you feel you fall into this bracket, then the best way to get out of your conundrum is to read and write more. It definitely improves your vocabulary, grammar, and communications whether that be vocally or written.
So there you have it, 5 good reasons why you need to be blogging as a freelancer. If you still don’t feel you should be blogging, even on the rare occasion, and you’re a freelancer I suggest hitting yourself on the head with a mallet :)
What do you think about freelancers and blogging? Please have your say below in our comments section.
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