Our cash flow as freelancers is crazy at times. During one month we won’t see a single penny reach our hands, whilst the next the whole world’s wealth seems to shower us. This is a problem within itself for freelancers, and there isn’t much you can do to stop this from happening. In current times, clients are finding it ever-harder to pay up for anything – and this includes your services.
I’m sure current freelancers reading this have all experienced what I’m talking about here. Now, you may not be able to stop non-paying clients, but you can definitely do a few things to help your cash flow during such times by optimizing your earnings and sources.
If you maximize your earnings per client, and diversify the amount of clients paying you, you can “hedge” against the problem.
1. Offer Hosting
One way you can try to stabilize your income with is to offer additional products and services that are complementary to your freelance services. For example, if you’re a freelance web designer, then you could easily offer hosting additionally to your package for a monthly fee. This way, you could potentially build up a very nice residual income for yourself.
2. Offer SEO (Search Engine Optimization)
Once a client has their website created, their next agenda would be to drive traffic to the website. It makes sense to offer a service to help them do exactly that, as the chances of going with an additional SEO service from you is high as they’ve already dealt with you (and you were presumably good to work with). Again, a potentially high additional monthly income to work towards stabilizing your overall income.
3. Offer Article Promotion
The two previous points I’ve mentioned are really aimed at web designers/developers, so here’s one for freelance writers. Once you’ve created content for your client, let’s say an article for their blog, you could also offer to promote that article in a plethora of ways. For example, you could submit the article to popular niche blogs who may link to it, or article directories and the likes.
You could also offer to submit the article to all those crazy social media sites which would definitely give the blog a bit more traffic and I’m sure would please your client even more.
So keep in mind that you’re definitely not limited to offering a single service, and that usually stringing complementary services together brings about drastically increased income.
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